Social Media Optimization

Social Media Optimization can provide you with a service that taps into today’s incredible phenomenon using Social Media to attract an increasing amount of unique visitors to your site. We employ Social Media Optimization (SMO) techniques as either part of an overall marketing program or as a separate, more-focused campaign.

You basically get the word out about YOU through using SMO techniques. This is absolute viral marketing where people online talk about your business rapidly spreading information about your goods and services through a variety of different methods.

At . We are SMO specialists. We will work with you promoting your products, your services and your brand by “exposing” you on the most popular social sites on the Net. This is done through informative posts on a regular basis that aim to increase your following. This will ensure that on a weekly, if not daily, basis your online presence will be a regular “chat” subject promoting your reputation for helping people solve a problem they have through use of your product or service.

Where many of our competitors offer SMO services placing postings on the typical social media sites such as Facebook, My Space and Twitter, at we conduct a thorough analysis identifying a variety of micro and satellite blogs as well as social media sites. Through a technique placing a constant flow of fresh content including bookmarking, status updating, video sharing and other “friend-to-friend” online communication methods, you benefit from greater Internet exposure leading to improved search engine results. This leads to greater website traffic and more money in your pocket!

At Broadway SEO we realize that any SMO efforts are always in a state of evolution, but involvement provides you with unending benefits including:

  • Incredible content portability where your message is on the move and not resigned to single static web pages. Your message is transmitted throughout a variety of social media devices in a natural method that is like one person recommending you to another
  • Search engines love “inbound” links because these indicate confidence in your site. Therefore, the more sources linking to you, the greater the confidence search engines develop believing your site provides all these linkers with relevant content. This will boost your search engine rankings.
  • You can develop “backlinks” to your site when placing these in postings on all social media sites visited which actually increases traffic to your site. It is proven people love to click on the live links provided on social media sites.
  • Through the use of “bookmarking,” any freshly posted content can be flagged alerting the search engines, and individuals subscribing to these alerts, that it is now available for their viewing.
  • Video is all the sharing rage today. At , we are experts producing video content that although presented by video-centric sites like You Tube, are still credited to you with the necessary links back to your site